Branding, branding design, verbal design and creative development from inception to execution., Ghent

Matt Lester

Matt Lester, Executive Creative Director & Film Director, is known for his broad global experience as an accomplished brand builder and storyteller. Matt has pioneered campaigns for brands such as Avon, Bacardi, Brooks Brothers, Coca-Cola, Ernst & Young, Gillette, Kohl’s, L’Oreal, Nestlé, Tiffany, US Polo Assn., Vera Wang and many more. As Creative Director with agencies as large as McCann to mid-sized Pedone and Partners and Peppercomm to his namesake shop, Matt masterfully creates and executes fully integrated campaigns based on true insights. Be it traditional advertising, digital ads or content; programmable or social media; web strategy, design and implementation; or experiential marketing, Matt creates a consistent brand voice, tailored to each touch-point along the customer journey. Having created hundreds of campaigns with the world’s best talent around the globe, Matt has received many accolades from the prestigious Clio Awards, the Art Director’s Club of New York, Communication Arts, ADDY and EFFIE. Additionally, his work resides in the permanent collections at both the Museum of Radio and TV and the Smithsonian Institute. Matt has given back by serving on the Board of Directors of the Naked Angels Theater Company and helming campaigns for Avon Breast Cancer Institute, Arms With Ethics, Caring Kind, Abod Shelters, Lunch Box, Vow to End Child Marriage, the new York Blood Bank and the Army Cyber Institute at West Point.