Ruby Press founder Melissa McElhatton Davis got her start in fashion editorial in 1992 at Harper’s Bazaar. She followed her time at Harper’s Bazaar as a Senior Fashion Market Editor at Mademoiselle magazine. Melissa followed her eight years of experience as a national fashion editor in New York City with five years in editorial in San Francisco. She was a Contributing Editor for Lucky magazine, where she created content for multiple pages in the magazine each month and hosted bi-weekly television segments on the local NBC affiliate morning news show on the magazine’s behalf. While working with Lucky magazine, Melissa reported on local designers, retailers, and trends, which she also did while at 7x7, where she served as Fashion/Beauty Editor for two years. Melissa founded Ruby Press in 2001 and has been featured in numerous media outlets, including Design Sponge, Lonny, Gap.com, Martha Stewart Weddings, Marie Claire, San Francisco Chronicle, PopSugar, Glitter Guide, Coco + Kelly, Sacramento Street Blog, La Dolce Vita, and PR Couture. She has been invited to speak at top universities, including UC Berkeley, San Jose State, FIDM, and Academy of Art University, and has offered PR advice in books Craft Inc, and Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. In 2014, she wrote and self-published the IPPY-award winning This is Oakland: A Guide to the City’s Most Interesting Places and was invited to be a panelist Watermark’s Lead On Conference for Women.